I've seen the brand name ESP No.1 on the web a couple of times, but always thought it was a sub of another big brand starting with those letters. How wrong was I.
Our No.1 collection is modern unisex clothing for children — quality basics, focused on classic styling and versatility, are an aesthetic response to the challenges faced when shopping for kids. We want kids to look cool without overdoing it, we want less embellishment, we want sophisticated yet understated garments at reasonable prices — so we offer adult silhouettes in miniature proportions, minding parents’ need for simplicity and convenience.
That's how I like it!